Northcliffe Media have begun geo-coding stories produced on their "thisis" websites as the group prepares to introduce geographical targeting on the "next generation" of local news websites.

The 10 remodeled sites, including
thisiscornwall.co.uk, are part of the plans to re-vamp the 55 existing sites and to add 35 new regional websites under Northcliffe's 'thisis' brand, by September this year.
Unfortunately the localisation functions are not currently visible, but should be available in a few months when there are enough geo-coded stories available to support the service.
This is a shame, and potentially missing a trick, as enabling users to watch the service develop from the ground up might have provided the opportunity for useful feedback on how the stories are being tagged.
Robert Hardie (Northcliffe content strategy director) has highlighted the difficulty in knowing how to tag an individual story with suitable location data - seemingly postcodes in this case - to ensure it is found in the right place by the right people.
In my mind the success of the service will depend on two key areas, neither of which is easy to get right:
1\ How flexible can a journalist be in tagging a story? Can multiple postcodes be associated with the same story if it affects multiple areas? Can a group of postcodes be used to illustrate a story is relevant across a whole region? How much granularity does the postcode tagging allow -
postcode area/district/sector/unit?
2\ How will the visual design of the site allow users to access this content? The same questions apply as in the point above, but this time relating to the user. Can I search for stories purely on my street? Or across a wider area? And how will the editorial prioritisation of a big news story be reflected if I am searching by location rather than by size of story or time of publication?
I guess we'll have to wait a couple of months to find out!
From the
Press Gazette coverage:-
The new sites' geographical targeting functionality will allow users to enter a postcode to find all the stories on the site that affect them. The localisation functions will remain hidden until journalists have built up enough stories with postcode data.
“It should only take month or two until we’ve built up that bulk of stories with postcode data attached to them,” said Hardie.
Because not all stories affect only one specific point, the company is finding geocoding challenging, Hardie said.
He said that while a traffic accident might affect only one location, a story about bed-blocking in hospitals would affect people over a wide area.
“On the one hand it’s opening up a major opportunity for us, but it also means we’re going have to learn new skills and make value judgements about how we tag stories with postcodes,” Hardie said.
“It’s a new skill that we’re going to have to get used to doing very cleverly,” he added.
The story is also on
journalism.co.uk and
Media Guardian.
Labels: geo-coding, journalism, local, northcliffe, websites