Job title includes 'Hyper-local'!!

Noooooo!!!! I've already mentioned my aversion to the use of 'hyper' and 'ultra' as supposedly valid prefixes to the word local when it comes to defining interactive services or content propositions.

Now for the first time I've just seen the phrase included in a job ad, for a Hyper-local Video Journalist in Las Vegas.

Apparently, suitable candidates must have "an interest in community journalism and a passion for the hyper-local".

If the successful candidate should ever happen to read this post then please, please do let me know how you managed to demonstrate your passion for the hyper-local, as opposed to the rest of us who merely have a passion for local.